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Over 99 Billion Served

Posted by
Mariana Maoduš (Waterloo, Canada) on 16 July 2010 in Documentary & Street and Portfolio.

Kitchener-Waterloo, Ontario
July, 2010

Canon EOS REBEL XT 1/320 second F/8.0 ISO 400 75 mm


"The moment always dictates in my work. What I feel, I do. This is the most important thing for me. Everybody can look, but they don't necessarily see. I never calculate or consider; I see a situation and I know that it's right, even if I have to go back to get the proper lighting."
~ Andre Kertesz

Bettina from Los Angeles, United States

Fabulous shot! I really love this. I've always loved images of industry. There's always so much texture and pattern. Paired here with the starkly bright primary colored McDonalds is fantastic. And then, of course, the hunky man on the street. What a great capture. I just love the colors.

16 Jul 2010 5:36am

Joan Felix from Jakarta, Indonesia

wow is this factory ? look @ the man , he had very nice body :)

16 Jul 2010 5:44am

ordinaryimages from Kentucky Bluegrass, United States

I didn't even notice buffo boy until it was pointed out...thought it was a reflection in my monitor. best...jf

16 Jul 2010 5:47am

PAPOU from paris, France

Autant impressionnant qu'inhospitalier !

16 Jul 2010 6:00am

jpla from St Barthélémy d, France

Bien vu ! Je te souhaite une agréable journée

16 Jul 2010 6:19am

Larry Elkins from Bisbee, United States

Fabulous image

16 Jul 2010 6:29am

Calusarus from St Sorlin en Valloire, France

An impressive street shot.

16 Jul 2010 6:32am

Xerophytes from United Kingdom

Good capture

16 Jul 2010 6:36am

Paco Rubio from Barcelona, Spain

Buena instantánea... el constraste del mundo occidental!!

16 Jul 2010 6:37am

k@ from Paris, France

Great irony of our societies, too much for some, too little for others, if not nothing... Sigh...
Great colors & repetition of the chimneys and i "love" the "Drive thru" too (as if saying to the homeless Go beyond, man, generous life is elsewhere)...
I doubt McDonald would appreciate it as an ad. but it's a meaningful one neverthess that should help them reconsidering their slogan.

16 Jul 2010 7:11am

@k@: totally agree with you . thx Karine .

Richard T from Leicester, United Kingdom

What a great gang of chimneys ... Love the colours in the windows.
Heck I have had just one 'M' burger in my whole life ... what are the chances of me having another ;-)
The guy does nothing for me ... Ha!

So many great facets to this image Mariana ... marvellous


16 Jul 2010 7:13am

@Richard T: Guy means everything to me , Richard . Just imagine, HE is NOT among these 99 Billion Served :)) And behind Mc Donald's , there is this factory with much more who never been served in this famous McDonald's :))

MK from Kuala Lumpur, Malaysia

i contributed a few hundreds, i guess. That guy gave McD a miss, may be thats why he got a chiseled body

16 Jul 2010 7:18am

Willem from Noord-Scharwoude, Netherlands

Wow....... this is a fabulous shot, there is plenty to see on this beautiful picture

16 Jul 2010 7:21am

Ddo from Verdun, France

What a contrast between this man having all propriety in a caddy ans this bigger industry symbol of too much. A good shot of society excess. I like different textures of building too

16 Jul 2010 7:31am

@Ddo: thx Ddo . Yes, that is why I was happy to include this man into frame .

Nigel from Avening, United Kingdom

Excellent ....I'm lovin' it.

16 Jul 2010 7:37am

Pavan Kaul from Mumbai, India

A great capture of this iconic brand...the colors and sense of scale are fabulous!

16 Jul 2010 8:39am

grouser from Ludlow, United Kingdom

The industrial building reflects the McDonalds food ethic perfectly :)

16 Jul 2010 9:45am

@grouser: that is right . thx .

Tede from Aubenas 07, France

An impressive number of customers who may become obese :)) this genius pdv. Beautiful day.

16 Jul 2010 9:51am

Mohsen from Tehran, Iran

Wow,what a great number

16 Jul 2010 9:56am

Emmeji from France

99 billion served...and how much became obese? :(

16 Jul 2010 10:19am

@Emmeji: who knows ... :)

Lougris from Toulouse, France

!!!! wow !!! et toujours autant de gens qui ne mangent pas à leur faim!!

16 Jul 2010 10:38am

Frida from Sweden

Great street shot.

16 Jul 2010 10:49am

BeLTxA from Menorca, Spain

99 billions of smiles for one day.

16 Jul 2010 11:22am

✿ Anina ✿ from Auckland, New Zealand

That's a lot of cheese burgers ;-) Great shot, Mariana. I love the colours, detail and textures.

16 Jul 2010 12:06pm

@✿ Anina ✿: you were rushing for sure when looking at this image . or you got hungry ;))

P J W Miller from Chase Terrace, United Kingdom

Looks like that guy leaves them well alone though

16 Jul 2010 12:08pm

@P J W Miller: a guy is without a dollar in his pocket for sure :)

dideban from mashhad, Iran

2012 the end, for start new life :( . very good shot ;)

16 Jul 2010 12:09pm

Eric Cousineau from Sherwood Park, Canada

An excellent street scene Mariana! Full of colour and textures. The contrast is vivid and compelling! Well seen and captured! ;-)

16 Jul 2010 12:14pm

B.Held from Santa Fe, United States

great work here :)

16 Jul 2010 12:32pm

Yvon from Orleans, France

nice shot, Mariana, Mc Do is a great food fabrik

16 Jul 2010 12:38pm

@Yvon: you really think so ? I do not .

Earl from Salisbury, NC, United States

The industrial setting behind the sign is very fitting to the "99 billion served." Certainly a comment on turning the process of lovingly and skillfully preparing food into a mass-production manufacturing process -- yeah, 99 billion served as America grows unhealthier. Ok, stepping down off my soap-box now. :-)

16 Jul 2010 12:55pm

@Earl: cool comment . thanks .

JJ from Jersey City, United States

So much to see in this the large chimneys the vivid reds and the Man walking by, superb photojournalist shot

16 Jul 2010 1:10pm

SOUL AFLAME from The bosom of Mother Nature, United Kingdom

The sweatshop empire where staff are slaves earning cents per hour, and animals are slaughtered after living a life of hell behind corporate banners proclaiming a squeaky clean and 'healthy' image. The company gets fatter whilst the poor get ignored. This is a brilliant, hard hitting, observant frame, M, and you've hit home hard.

16 Jul 2010 1:30pm

Dawn from Maryland, United States

Oh man. I could go for one of their chocolate milkshakes right now. Gorgeous colors and perfect composition Mariana!!! : )

16 Jul 2010 2:29pm

Don Wiley from spokane, United States

I like the guy on his way to other places. The proximity of McD to the factory seems to fit. McDonalds....the hamburger factory grinding out fatty foods and selling them with toys and little kids demanding the family go to McDonalds! I go there when roped in by friends! :-)

16 Jul 2010 2:34pm

Alun from cheshire, United Kingdom

MMMmmmm the golden M

16 Jul 2010 2:46pm

fabrizio from Rome, Italy

Cheesburger and cola for me ehehehehe

16 Jul 2010 2:56pm

rian from fullerton, United States

i'm sure i've contributed to the 99 billion customers they served.. :)

nice urban shot.. :)

16 Jul 2010 4:04pm

Bruno from froyennes, Belgium

Mc Do, homeless, industrial plant ... welcome in the real life ;-((((

16 Jul 2010 4:07pm

Patrick from Belgium

Symbole des States et de la génération que Mc Do a engendrée....
Amitiés à toi Marianna.

16 Jul 2010 4:10pm

Fonts from Barcelona, Spain

An image that impacts heavily Mariana ... a chronicle of our life today! How to fight?

16 Jul 2010 4:17pm

prarthana from singapore, Singapore

very nice

16 Jul 2010 4:29pm

António Pires from Lisbon, Portugal


16 Jul 2010 4:54pm

Michael Rawluk from Williams Lake, BC, Canada

The homeless issue seems to be one part of the shot but there is also that horrid industrial manufactured fast food issue the crops in.

16 Jul 2010 5:04pm

Becky from los angeles, United States

wow - that is a serious Mac Building with all of its pipes of rust and massive amount of windows. Great shot - so much stimuli - and the color fabulous -

16 Jul 2010 5:13pm

The MaJor from TM HooD, Iran

cool compare..nice work

16 Jul 2010 5:32pm

@The MaJor: thx :)

kate from lincolnshire, United Kingdom

super fantastic shot!!! now an iconic image!!!!!!!!:)

16 Jul 2010 5:52pm

Shahryar from Isfahan, Iran

nice capture :)

16 Jul 2010 5:57pm

john4jack from Corvallis, Oregon, United States

Excellent detail. I think that the man and cart make the photo.

16 Jul 2010 6:58pm

Julie from Easton, United States

Ohhhhh, the picture was of the sign! Haha, them abs really caught my eye! hehe.

16 Jul 2010 7:07pm

Amanda from Jersey City, United States

I am, unlike most commenters here, a fan of McDonalds. I love the food as a cheap and quick way to grab a bite to eat. I remember it as a staple in my childhood--it was the pick up/drop off location for my sister and I to swap parents for a designated time. I even had a birthday party or two at McDonalds when I was a kid. :) Even seeing this image of the golden arches puts a smile on my face because I'm reminded of happy memories. And I think the coroprate story of what started as a small one-location burger joint that turned into one of the most recoginzed brands in the world, is amazing. Obviously I'm not the only McDonalds lover in the world...especially with "billions" sold. :)

16 Jul 2010 7:10pm

Ginnie from Netherlands

And to think that someone made the decision to start counting at the very beginning! (sigh) But it sure is colorful, Mariana.

16 Jul 2010 7:36pm

Devendra from Mumbai, India

Great work!

16 Jul 2010 8:07pm

Steven from Chicagoland, United States

I love how the sign stands out from the long symmetry of windows. I wonder if the guy read the sign on McDonald's door that read, "No shoes, no shirt, no service" and then turned away.

16 Jul 2010 8:15pm

Christel from Köln, Germany

Good evening, Mariana,
Colors and details are excellent in reproduction.
Also here are many restaurants MC Donald and MC Drive. In a city stroll, when I'm in a hurry, I eat there from time to time, cheeseburgers. But it is very rare. Have a nice evening, and all the best. Sincerely Christel

16 Jul 2010 8:25pm

Oli from Nismes, Belgium

I like the contrast between the industry and the green touch.

16 Jul 2010 8:57pm

Gérard Méry from saint-cyr sur Loire, France

çà existe ha quelle horreur du MacDo grande échelle

16 Jul 2010 9:33pm

tataray from france, France

Belle scène de rue , avec plein de couleur qui interpellent !.. )))

16 Jul 2010 9:49pm

Philip from South Wales, United Kingdom

That's a lot of cows! I like the photo for its strong imagery and colour.

16 Jul 2010 10:04pm

DLee from Fanling, Hong Kong

So much to tell in this shot. The man on the street, the factory, and the big "M" signboard. Love the colours and details!!

I'm one of the 99 milion served and we have McDonald everywhere. Globalization.... It doesn't matter the food quality, the taste... but the kids love it!! They have brilliant advertising strategy.

16 Jul 2010 10:47pm

Sonia Nansid from Stockholm, Sweden

What a mirror! What a mirror this image is! Where we can see so much about ourselves and this society we live in if we dare to look and if we are yet not totally blind to see!

17 Jul 2010 1:51am

Othersideblue from Kerman, Iran

mmmmmmmmmm .. .. Yummy :P

17 Jul 2010 3:31am

Richard from Montferland, Netherlands

Is that the factory where the burgers are made........... Beautiful shot Mariana!

17 Jul 2010 5:16am

@Richard: o, no :)) would be too much :)

pixator from kerman, Iran

Very good!
Hoom! I like it !

17 Jul 2010 9:12am

Steve Rice from Olympia, United States

That guy is much too thin to eat at that place. Good for him. A really fine street scene.

17 Jul 2010 9:26pm

Ralph Jones from Detroit, United States

That a lotta' Big Macs

18 Jul 2010 3:21am

Oscar from barcelona, Spain

Every day too fat, too dangerous....
McDonald is the death

18 Jul 2010 5:32pm

Gianny from Spisska Nova Ves, Slovakia

Reading a tittle, I was afraid.... watching the image, fear has gone.... :)

20 Jul 2010 8:57am

MadScientist from Düsseldorf, Germany

Ha! Not me! :o)

21 Jul 2010 4:22pm

@MadScientist: me neither :) in my entire life was there once :)

1/320 second
ISO 400
75 mm